3 Ways Social Media Posts Can Affect Your Job Opportunities

In a world where social media is everywhere, it’s important to consider a potential employee’s online presence as well as their qualifications. Your dream candidate may appear perfect during interviews; however, their online persona can be much more different and even harm your business.

We’ve put together a guide on why looking at your potential hire’s social media is necessary. Your reputation is important as a leader and your employees should reflect the ideals and morals of your company.

Professional Appearance

If your business is more professional than a party, you’ll want to find a potential employee who keeps their personal life private. A quick search of their name can lead you to blogs and social media accounts that can determine their character. CareerBuilder points out that this is common practice now, as 70% of employers are snooping candidate’s social media profiles.

When you want to maintain the reputation of your business, look to red flags on your candidate’s social media, including drug and alcohol use that a client can find and not take your business seriously. Another key tip is their interaction with comments and whether they stay positive about former employers. These applicants are easy to weed out if you’re cautious about a new hire hurting your business in the long run.

Promotional Experience

Social media influencers can make or break your business. Post Planner explains that there are certain qualities you need to look for when deciding if a hire’s social media can promote your brand. Look to their social media accounts such as Twitter and Instagram and see if their promotional skills are up to par.

Certain skills to look for is their willingness to spend time promoting a business, conversations with their audience, and desire to improve. Even if it’s simple as a review, a great promoter can solve any problems and drive income to your business.

Be Cautious

According to Maryville University, social media posts have a big impact on the way young professionals are perceived in the workplace, so be cautious in hiring someone whose posts will represent your company in a positive light. Previous posts can have a negative impact no matter their age, so careful what you say on your accounts.

People can learn from their mistakes, but the internet never forgets. Tweets and posts may resurface if your new hire makes a name in your business, so always be careful. Utilize social media to find the best candidate for your company. Social media can also be used to vet references. Determine who’s right for you based on their actions.