Why Workspace Branding Matters and How to Do It

Branding your business is an important part of making it recognizable. The brand image you cultivate is what creates a specific impression on customers. It helps strengthen the connection between you. It’s important to get branding right for more than just your website and products. You need to brand your workspace too.

Why It Matters

Branding is what makes your business stand out as a recognizable entity that is clearly different from your competitors. The more easily customers are able to distinguish your brand, the more likely they are to connect with it. This increases the chances of them choosing your business over your competition. For consistency’s sake, it’s important that your branding carry over into the workplace. Customers shouldn’t ever wonder what business they’re in. It helps your employees too. According to 360 Wraps, branding your company’s workspace can boost employee job satisfaction and promote feelings of belonging and unity.

Visual Elements

There’s a lot of emphasis placed on the visual elements of branding, and for good reason. Humans are very visual creatures. In fact, according to Ask the Scientists, vision is often considered the strongest out of the five senses. When branding your workspace, visual elements are a must. Your company name and logo should be clearly present, but not so prominent as to be obnoxious. Depending on the size of the workspace, it may be a good idea to have these elements featured somewhere in each room. Make sure to keep the styling of your company name and logo the same as it is when featured on other things, such as your website and products. To further strengthen the visual elements of your workspace branding, use the colors associated with your business in your workplace’s interior color scheme.

Personal Conduct

Your company’s brand should reflect the values of your business. To that end, it’s important that the personal conduct exhibited by all employees be in line with those values. If you place value on friendly customer service, that should be reflected in the interactions your employees have with your customers. Make sure your expectations regarding conduct are clearly laid out to each employee. According to ActionCOACH Business Coaching, you should hold employees accountable for their conduct at work at every level of your business. Doing otherwise will send the message that you don’t actually care about this aspect of your company’s brand and your employees won’t take it seriously.

Branding your workspace is important for both your employees and customers alike. Visual elements and the personal conduct exhibited in the workplace work together to cultivate the specific image you want your business to portray. Make sure your workplace reflects your company’s values to keep your brand in line with your vision for your business.

Read this next: Why Employees Are a Company’s Greatest Asset